The basic aim is to create new products and launch them successfully in the market. Some specific aims of strategic R&D are to enhance sensory properties and Vital has specialized the masking and palatability that make food more attractive; improve nutritional value to provide for dietary needs; improve food safety; add convenience; and offer greater choices of food items to consumers. These benefits come either from constant gradual product improvement or a significant product step change. The end is always consumer satisfaction, which includes not only the health and safety of the consumer but also the environment and those who produce the food.
Dr. R. K. Sanghavi is a critical techno-medical guiding force at Vital with an experience of 25 years in medicine and pharma medico marketing. He has been instrumental in aiding over 60 pharma organizations as a skilled medico-marketing advisor, research co-ordinator, trainer and lecturer for product based CMEs. Proficient with Neutraceutical formulations, he is a voice to reckon with on the subject with newer molecules and unfolding hidden aspects of many drugs. Neutraceuticals such as Isoflavones, Fish oils, Glucosamine-chondroitin, St.Johnâ™sWort, Coenzyme Q10 and Evening Primrose Oil has been introduced to the Indian markets courtesy Dr. Sanghavi. He also brought forward chelates of iron and calcium and active moieties of numerous vitamins. Gracing the post of Chairman at the IDMA (Indian Drug Manufacturerâ™s Association) Medical &Neutraceutical Sub-committee, Dr. Sanghavi conducts workshops for Medical and Paramedical professionals to enhance their skills. Vital Neutraceuticals Pvt. Ltd., Simplifying Nature OR Facilitating the gifts of Nature. Our dedication towards fulfilling the demands of the clients and achieving different targets throughout our tenure has aided us in creating a vital clientele across the globe.
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